Research is key to understanding people. Aidias Consulting Group is a firm believer in organised research which aids in strategy making. Aidias conducts conventional market research; employee research, online research and research using concepts of behavioural economics. Few interesting research projects undertaken by Aidias Consulting Group are:
Research is spearheaded by Sushmita Roy who is a veteran market research professional. Aidias Consulting Group has tie ups with reliable field agencies to ensure quality recruitment of respondents. The biggest differentiator of Aidias Consulting Group from other research agencies is the translation of research findings to strategic action points for the client organisation.
Assignment: To help a leading media house create a marketing tool for itself – ‘Marketing to the women of that state’.
Aidias Action: A specially designed qualitative research which included focus group discussions; in-depth interviews and ‘immersions’
Outcome: The tool was utilized by media house to educate advertisers from within and outside the state to improve their marketing strategies and increase their investments in the media options marketed by the media house.
Assignment: A high-end KPO serving primarily international clients was struggling with high attrition rates. The employees were mostly diploma engineers with 3-5 years of experience.
Aidias Action: Aidias deployed qualitative techniques of market research to unearth the exact sentiments of the employees across hierarchies for dissatisfaction regarding HR policies and senior management.
Outcome: The senior management of the organization took heed of the feedback and made several changes in their HR policies and methods. The attrition was reduced to less than 10% which was far better than the industry standards.
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