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Aidias Consulting Group

Media, Branding & Market Analysis
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Media, Branding and Marketing Analytics

This service is spearheaded by Basabdatta Choudhuri who is one of the most respected media professionals in India. Her team comprises of senior professionals like Sumit Kanungo (Media planning and buying expertise), Subrata Rana (Behavioural economics and big data analytics expertise) and Deepak Pramanik (Media Marketing expertise).  

The services offered by this team are: 

  • Training on media concepts and selling skills– Aidias Consulting Group impacts advertising revenues positively for media houses through their training and mentoring of revenue marketing teams. This has been proven with the teams of large media houses like Times of India, Star Movies (Hindi), Viacom 18, Dainik Jagran, Prabhat Khabar, MintNai Dunia and Mid-Day. The training design is unique where participants undergo classroom sessions as well as individual mentoring. Live case studies from their set of advertisers enable participants to apply the learnings at workplace. In the case of Times of India, success was reported by 91% of the participants on their chosen case study.  
  • Consulting with Media houses to increase their business– Aidias Consulting Group provides comprehensive consulting services to formulate strategies with media houses for increasing audience as well as increase advertising revenues. This would include thorough analysis of viewership/readership data; advertising revenue data and integrated solution for improving overall business performance. Aidias Consulting Group has offered this service to Prabhat Khabar ( complete turnaround in performance after the company had thwarted an successful bid by a rival group for takeover and buyout); Exchange4Media for rebooting their business strategies for all their offerings – print and online; Sangbad Pratidin which was the third largest Bengali newspaper in Bengal dependant on primarily advertising from the government sector. 
  • Use of big data analytics for brands and media houses for enhancing marketing effectiveness– This is a newly introduced service at Aidias Consulting Group. Using time series data, high end statistical modelling using big data and concepts of behavioural economics, Aidias Consulting Group can assess exact impact of marketing investments by brands on selected performance indicators and predict outcomes of future investments using predictive modelling techniques.