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Aidias Consulting Group

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Case Studies

in various fields

Aidias (pronounced Ideas) Consulting Group is in existence since 2004. Aidias provides services in the areas of marketing consulting and research, HR
consulting and training, digital marketing consulting and services and IT consulting and solutions.

Aidias is a team of alumni from IIT/IIM and such
prestigious institutions in India and abroad. The key team members of Aidias have worked in reputed organizations like PwC, IBM Consulting, Berger Paints, Pfizer, ABP Limited(media), Dabur, Shaw
Wallace, Godrej & Boyce, Honeywell and similar
organizations in India and abroad before coming together to share their experience and expertise for the benefit of growing organizations.

Case Study in Marketing Research

Assignment: To help a leading media house create a marketing tool for itself – ‘Marketing to the women of that state’.

Case Study in Employee Research

Assignment: A high-end KPO serving primarily international clients was struggling with high attrition rates.

Case Study in Digital Marketing

Assignment: An education institute was spending regularly on digital marketing without getting any noteworthy results…

Case Study in IT Services

Assignment: A growing FMCG company headquartered in a non-metro town has engaged Aidias to grow their business seven folds in three years.

Case Study in Customised Training

Assignment: One of the largest media houses in India realized that the advertising revenues earned by its brands were not commensurate with the numbers that it delivered…

Case Study in Branding, Media & Marketing

Assignment: A high end client organization operating in the fashion industry was ‘spending’ lot of money in marketing without being able to assess the impact.

Case Study in HR Strategy

Assignment: A vocational training and skill development organization
suddenly realized that their staff strength has grown four times in a period of one fiscal year.’.

Case Study in Overall Business Strategy

Assignment: A hospital was known by the founder who is an eminent surgeon. Absence of the surgeon would lead to the occupancy level falling to below 20%…